History

Aveade was founded on August 05, 2020, by Hasane Mathe II, driven by a vision to make opportunities accessible. What began as a small online venture in college, turned into thriving platform, built on resilience, innovation, inclusion and a deep commitment to the community. Born and raised in the village of Mokopane, Limpopo province, as the sixth of the seven children, Hasane Mathe started with just R4600 ($260) saved over a year, while selling 2 sku of electronic study material and 5 earrings online. Operating from his bedroom, with a laptop gifted by his brother, he utilised various online marketplaces and payment systems, navigating the complexities of domestic and international trade. Hasane's competitive drive and strategic acumen, while leading to rapid growth, also presented unique challenges. Facing exclusion from third-party marketplaces and denied access to payment APIs, he took the bold step of building his own platforms. Even when courier services deemed Diepsloot, the area where Aveade was established, a high-risk delivery area, Aveade fearlessly completed over 10 000 deliveries with a flawless record. His mother, Hellen Mathe, a retired domestic worker, lent him R5000 ($277) from dowry (lobola) that was received for one of Hasane's sisters, a contribution that fueled Aveade's growth to over R4 million ($220k) in revenue without traditional marketing. The name "Aveade" means making things accessible, and is embodied in our core mission. We are committed to building on this foundation, expanding our reach, and continue to make a positive impact. This journey forms the foundation of what Aveade is and where we are today.

The launch of Aveade.com

On March 24, 2023, Aveade marketplace was officially launched offering 300 items from Exsmart the first Aveade Seller, Bidvest was the first Aveade partner. The first customer who purchased online using Aveade Online Shopping was Louis Thomas on 11th of April 2023, who purchased on the platform 17 days after the marketplace platform was launched. The first official delivery service that was offered on Aveade Online Shopping platform was completed 3 days after it was dispatched from Diepsloot, to Cape Town through its delivery network of partners. Second order was made on 12th, with third order on 15th, by November 2023 Custom Authorities certified Aveade as an Authorised Economic Operator to enable international trade conducted through the use of the platform. As of today Aveade power up over 30 small and medium businesses who have over 10 000 items listed on the platform and facilitate transactions taking place on the platform every single day to businesses and customers.